{"id":177,"date":"2020-01-18T15:11:36","date_gmt":"2020-01-18T15:11:36","guid":{"rendered":"http:\/\/www.marketingpentruarhitecti.ro\/?p=177"},"modified":"2023-12-27T12:17:30","modified_gmt":"2023-12-27T12:17:30","slug":"hey-siri-am-nevoie-de-un-arhitect","status":"publish","type":"post","link":"https:\/\/www.marketing-for-architects.com\/ro\/hey-siri-am-nevoie-de-un-arhitect\/","title":{"rendered":"Hey, Siri, am nevoie de un arhitect!"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">\u201eHey, Siri, am nevoie de un arhitect!\u201d<\/p>\n\n\n\n<p class=\"has-text-align-justify\">De pe canapea sau din baie, din ma\u0219in\u0103 sau birou, cineva va spune aceste cuvinte. Nu este nevoie s\u0103 fie vorba despre Siri, poate fi \u0219i Bixby, sau orice alt\u0103 Inteligen\u021b\u0103 artificial\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u201eAm nevoie de un arhitect!\u201d C\u00e2te rezultate va \u00eentoarce Siri?<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">10? 20? Nu!<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Unul singur!<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify\">Siri va face o singur\u0103 recomandare. Siri va \u00eentoarce acel rezultat pe care \u00eel va crede mai bun, \u021bin\u00e2nd cont de regiune, de ora\u0219, de discu\u021biile pe care le-a surprins \u00eentre proprietarul telefonului \u0219i cei din jurul lui.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Siri va oferi numele unui arhitect care a pl\u0103tit o groaz\u0103 de bani pentru a fi recomandat. C\u00e2t crede\u021bi c\u0103 va costa acea recomandare?<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Acum, la o interogare, Google arat\u0103 mii de pagini care par s\u0103 aib\u0103 ceva \u00een comun cu termenii c\u0103ut\u0103rii. Mul\u021bi nu trec de prima pagin\u0103. Cei mai mul\u021bi dau click pe primul sau al doilea link. Unii \u00eencearc\u0103 s\u0103 ignore rezultatele pl\u0103tite \u0219i se duc mai \u00een josul paginii. Dar nu to\u021bi.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Butonul \u201eI\u2019m feeling lucky!\u201d \u00eei cost\u0103 pe cei de la Google peste&nbsp;<a href=\"https:\/\/www.scoopwhoop.com\/What-Does-Googles-Im-Feeling-Lucky-Icon-Do\/\" target=\"_blank\" rel=\"noreferrer noopener\">100.000.000 de dolari pe an<\/a>. De ce? Cei circa 1% care-l apas\u0103 nu mai v\u0103d restul rezultatelor. Ei se duc direct la primul rezultat organic din list\u0103. Cei 1% vor fi, de fapt, recomandarea lui Siri din viitorul nu prea \u00eendep\u0103rtat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google, Facebook, Instagram<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Google, Facebook, Instagram ofer\u0103 produse spectaculoase de promovare. Cu 100 de lei, pe Facebook se pot pl\u0103ti mii de expuneri. C\u00e2teva sute de lei, pe Facebook, vor trimite pe site-ul t\u0103u exact pe cei care caut\u0103&nbsp;<strong>proiecte de case<\/strong>, sau&nbsp;<strong>proiecte de blocuri.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify\">Dar, odat\u0103 ajun\u0219i acolo, ce vor face cei care au ap\u0103sat pe anun\u021bul t\u0103u? \u00cen ce fel vor vedea c\u0103 te deosebe\u0219ti de ceilal\u021bi arhitec\u021bi? R\u0103spunsul c\u0103ror fr\u0103m\u00e2nt\u0103ri vor g\u0103si \u00een pagina pe care intr\u0103? Cu ce \u00eei va ajuta s\u0103-\u0219i preg\u0103teasc\u0103 investi\u021bia?<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Cursul de\u00a0<strong>Marketing pentru Arhitec\u021bi 101<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Cursul&nbsp;<strong>Marketing pentru Arhitec\u021bi 101&nbsp;<\/strong>nu este despre cum s\u0103 cumperi click-uri. Exist\u0103 multe persoane mai pricepute \u00een a te \u00eenv\u0103\u021ba cum s\u0103 targetezi o reclam\u0103.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Ce nu \u00ee\u021bi vor spune, va fi cum poate un arhitect s\u0103-\u0219i conving\u0103 vizitatorul c\u0103 merit\u0103 contractul de proiectare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eHey, Siri, am nevoie de un arhitect!\u201d Cineva va spune aceste cuvinte. C\u00e2te rezultate va \u00eentoarce Siri?10? 20?<br \/>\nNu!<br \/>\nUnul singur!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-fara-categorie","tw-meta-no-icon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hey, Siri, am nevoie de un arhitect! - Marketing pentru Arhitec\u021bi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/hey-siri-am-nevoie-de-un-arhitect\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hey, Siri, am nevoie de un arhitect! - Marketing pentru Arhitec\u021bi\" \/>\n<meta property=\"og:description\" content=\"\u201eHey, Siri, am nevoie de un arhitect!\u201d Cineva va spune aceste cuvinte. 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