{"id":759,"date":"2023-11-29T09:37:46","date_gmt":"2023-11-29T09:37:46","guid":{"rendered":"https:\/\/www.marketing-for-architects.com\/ro\/?page_id=759"},"modified":"2024-06-07T10:20:58","modified_gmt":"2024-06-07T10:20:58","slug":"articole","status":"publish","type":"page","link":"https:\/\/www.marketing-for-architects.com\/ro\/articole\/","title":{"rendered":"Articole"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Marketing pentru arhitec\u021bi. Ultimele Articole<\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates has-author alignwide tw-mb-2 tw-mt-4 is-style-tw-posts-card tw-heading-size-medium wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/7-crippling-mistakes-architects-do-promoting-themselves\/\">7 gre\u0219eli pe care arhitec\u021bii le fac promov\u00e2ndu-se<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><time datetime=\"2024-06-20T12:49:42+00:00\" class=\"wp-block-latest-posts__post-date\">20\/06\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">E greu de crezut ce gre\u0219eli de marketing fac arhitec\u021bii promov\u00e2ndu-se! Ideile noastre de\u00a0marketing\u00a0sunt cel pu\u021bin ciudate, deoarece creierul nostru este programat astfel. Educa\u021bia pe care o primim \u00een \u0219coal\u0103&hellip;<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/cum-sa-nu-negociezi-pretul-proiectului\/\">Cum s\u0103 NU negociezi pre\u021bul proiectului<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><time datetime=\"2020-02-05T09:41:34+00:00\" class=\"wp-block-latest-posts__post-date\">05\/02\/2020<\/time><div class=\"wp-block-latest-posts__post-excerpt\">De c\u00e2te ori te-ai sim\u021bit optimist \u0219i plin de voie bun\u0103 pentru un nou proiect? Probabil cam de fiecare dat\u0103, nu? Dup\u0103 negocierea nici m\u0103car prea dur\u0103, ai aterizat pe p\u0103m\u00e2nt cu o bufnitur\u0103 grea? \nNu vei mai fi pus \u00een situa\u021bia de a fi umilit de cedarea disperat\u0103 de a nu pierde proiectul, dac\u0103 vei avea un client care nu este dispus s\u0103 renun\u021be la tine.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/de-ce-arhitectii-nu-atrag-clienti-cu-website-ul\/\">De ce arhitec\u021bii nu atrag clien\u021bi cu website-ul<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><time datetime=\"2020-02-03T08:40:38+00:00\" class=\"wp-block-latest-posts__post-date\">03\/02\/2020<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Faptul c\u0103 arhitec\u021bii nu atrag clien\u021bi cu website-ul este acceptat ca o lege a naturii. Mul\u021bi colegi se resemneaz\u0103 c\u0103 nu reu\u0219esc s\u0103 atrag\u0103 noi clien\u021bi.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/google-search-arhitect\/\">Google Search: \u201earhitect\u201d<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><time datetime=\"2020-01-18T17:12:45+00:00\" class=\"wp-block-latest-posts__post-date\">18\/01\/2020<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Pe net, poten\u021bialul client nu te caut\u0103 pe tine, arhitectul. Nu-l intereseaz\u0103 persoana ta, firma ta. El caut\u0103 informa\u021bii privind ceea ce vrea s\u0103 construiasc\u0103. <\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Marketing pentru arhitec\u021bi \/ Promovarea firmelor de arhitectur\u0103\" style=\"\" srcset=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura-1024x683.jpg 1024w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura-300x200.jpg 300w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura-768x512.jpg 768w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura.jpg 1133w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/metode-traditionale-de-marketing-arhitectilor\/\">7 Metode tradi\u021bionale de marketing ale arhitec\u021bilor<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><time datetime=\"2020-01-18T16:42:00+00:00\" class=\"wp-block-latest-posts__post-date\">18\/01\/2020<\/time><div class=\"wp-block-latest-posts__post-excerpt\">\u0219i de ce aceste metode tradi\u021bionale de marketing ale arhitec\u021bilor nu mai func\u021bioneaz\u0103 at\u00e2t de bine<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/cum-sa-gasesti-proiecte-inaintea-altor-arhitecti\/\">Cum s\u0103 g\u0103se\u0219ti proiecte \u00eenaintea altor arhitec\u021bi<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><time datetime=\"2020-01-18T16:13:37+00:00\" class=\"wp-block-latest-posts__post-date\">18\/01\/2020<\/time><div class=\"wp-block-latest-posts__post-excerpt\">\u0218tiai c\u0103 po\u021bi s\u0103 iei un proiect \u00eenainte de a deveni un proiect? \u0218tiai c\u0103 majoritatea proiectelor a\u0219a se fac?\nCei care vor s\u0103 construiasc\u0103 vor c\u0103uta informa\u021bii despre ceea ce ei percep ca fiind o poten\u021bial\u0103 problem\u0103. <\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/Mistakes-Architects-Make-While-Promoting-Themselves.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"Ce gre\u0219eli fac arhitec\u021bii c\u00e2nd se promoveaz\u0103!\" style=\"\" srcset=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/Mistakes-Architects-Make-While-Promoting-Themselves.webp 512w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/Mistakes-Architects-Make-While-Promoting-Themselves-300x300.webp 300w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/Mistakes-Architects-Make-While-Promoting-Themselves-150x150.webp 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/arhitectii-fac-greseli-in-marketing\/\">Ce Gre\u0219eli fac arhitec\u021bii c\u00e2nd se promoveaz\u0103<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><time datetime=\"2020-01-18T15:35:03+00:00\" class=\"wp-block-latest-posts__post-date\">18\/01\/2020<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Arhitec\u021bii au idei de marketing cel pu\u021bin ciudate. \u00cen promovarea lor apar gre\u0219eli dup\u0103 gre\u0219eli care le distorsioneaz\u0103 mesajul dincolo de orice limit\u0103.\n\u00cen Rom\u00e2nia, cel pu\u021bin, arhitec\u021bii \u00ee\u0219i cultiv\u0103 o pl\u0103cere \u00een a-\u0219i critica clien\u021bii. Cuv\u00e2ntul beneficiar este peiorativ. Totu\u0219i, \u201ebeneficiarul\u201d este clientul nostru. Pe el ar trebui s\u0103-l convingem s\u0103 ne dea alte lucr\u0103ri.<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/hey-siri-am-nevoie-de-un-arhitect\/\">Hey, Siri, am nevoie de un arhitect!<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><time datetime=\"2020-01-18T15:11:36+00:00\" class=\"wp-block-latest-posts__post-date\">18\/01\/2020<\/time><div class=\"wp-block-latest-posts__post-excerpt\">\u201eHey, Siri, am nevoie de un arhitect!\u201d Cineva va spune aceste cuvinte. C\u00e2te rezultate va \u00eentoarce Siri?10? 20? \nNu! \nUnul singur!<\/div><\/li>\n<\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing pentru arhitec\u021bi. Ultimele Articole<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-759","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Articole - Marketing pentru Arhitec\u021bi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/articole\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Articole - Marketing pentru Arhitec\u021bi\" \/>\n<meta property=\"og:description\" content=\"Marketing pentru arhitec\u021bi. 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