{"id":704,"date":"2022-04-17T10:13:37","date_gmt":"2022-04-17T10:13:37","guid":{"rendered":"https:\/\/romania.marketing-for-architects.com\/?page_id=704"},"modified":"2024-06-07T10:25:50","modified_gmt":"2024-06-07T10:25:50","slug":"marketing-pentru-arhitecti","status":"publish","type":"page","link":"https:\/\/www.marketing-for-architects.com\/ro\/","title":{"rendered":"Marketing pentru arhitec\u021bi"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;background-color:#e3c127;padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-text-align-center\">Uit\u0103 de marketingul pentru arhitec\u021bi! <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">S\u0103 vorbim \u00eent\u00e2i despre arhitec\u021bi<\/h3>\n\n\n\n<p>\u00cen primul r\u00e2nd, uit\u0103 de marketing. Uita\u021bi de sfaturile de marketing, strategiile de marketing \u0219i planurile de marketing. Pentru o vreme. <\/p>\n\n\n\n<p>S\u0103 ne concentr\u0103m asupra arhitec\u021bilor, companiilor de arhitectur\u0103 \u0219i, \u00eentr-o oarecare m\u0103sur\u0103, s\u0103 ne g\u00e2ndim la cine sunt clien\u021bii t\u0103i.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<p><strong><a href=\"https:\/\/www.marketing-for-architects.com\/ro\/de-ce-arhitectii-nu-atrag-clienti-cu-website-ul\/\">Ai investit \u00eentr-un site nou, acum c\u00e2\u021biva ani.<\/a><\/strong> Dar, cu excep\u021bia unui nume de domeniu de pe cartea ta de vizit\u0103, nu are prea mult folos. F\u0103r\u0103 clien\u021bi noi, f\u0103r\u0103 cereri de oferte pentru proiecte noi. Sau doar c\u00e2teva, prea pu\u021bine.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/06\/Marketing-pentru-arhitecti-1.png\" alt=\"Marketing pentru arhitec\u021bi\" class=\"wp-image-866\" style=\"width:auto;height:50px\"\/><\/figure>\n<\/div>\n\n\n<p>Te-ai al\u0103turat unui club, unei camere de comer\u021b sau unei alte organiza\u021bii care trebuia s\u0103 aduc\u0103 <strong><a href=\"https:\/\/www.marketing-for-architects.com\/ro\/metode-traditionale-de-marketing-arhitectilor\/\">noi contacte \u0219i noi oportunit\u0103\u021bi<\/a><\/strong>. Cu excep\u021bia unor noi cuno\u0219tin\u021be, nimic nou. Ai creat conturi de Facebook, Instagram \u0219i Twitter \u0219i ai postat cu entuziasm pentru o perioad\u0103. Nici m\u0103car sumele mici cheltuite pe promo\u021biile pe re\u021belele sociale nu au avut rezultate. De asemenea, promisiunile tipului acelui cu o companie de marketing sau SEO nu sun\u0103 prea bine. Evident, nu \u0219tie nimic despre arhitectur\u0103. Bine m\u0103car c\u0103 <strong><a href=\"https:\/\/www.marketing-for-architects.com\/ro\/arhitectii-fac-greseli-in-marketing\/\">\u0219i ceilal\u021bi arhitec\u021bi fac o mul\u021bime de gre\u0219eli c\u00e2nd \u00eencearc\u0103 s\u0103 se promoveze<\/a><\/strong>.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.marketing-for-architects.com\/ro\/cum-sa-nu-negociezi-pretul-proiectului\/\">Ai mic\u0219orat tarifele de proiectare<\/a><\/strong>, pentru c\u0103 toat\u0103 lumea \u0219tie c\u00e2t de ieftin lucreaz\u0103 ceilal\u021bi arhitec\u021bi. Dar tarifele mai mici nu au adus clien\u021bi mai mul\u021bi.<\/p>\n\n\n\n<p>Aparent, cam tot ceea ce \u00eencerci s\u0103 faci nu d\u0103 rezultate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Degeaba, niciun fel de marketing nu func\u021bioneaz\u0103 pentru arhitec\u021bi!<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-tw-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/promovarea-cei-4P-ai-marketingului-pentru-arhitecti.jpg\" alt=\"Marketing pentru arhitec\u021bi\" class=\"wp-image-811\" srcset=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/promovarea-cei-4P-ai-marketingului-pentru-arhitecti.jpg 600w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/promovarea-cei-4P-ai-marketingului-pentru-arhitecti-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Ceea ce fac arhitec\u021bii este de ne\u00eenlocuit. <\/strong><\/p>\n\n\n\n<p><strong>G\u00e2nde\u0219te-te! Nimic, dar absolut nimic nu poate fi construit f\u0103r\u0103 proiectarea pe care noi o facem. Oamenii au nevoie de case, cl\u0103diri de birouri, \u0219coli, magazine, spitale, fabrici, cl\u0103diri comerciale, restaurante \u0219i cafenele. <\/strong><\/p>\n\n\n\n<p><strong>\u021aine minte, niciunul dintre ace\u0219tia nu poate fi construit f\u0103r\u0103 cei ca tine \u0219i ca mine. \u00centre 5%-10% din PIB-ul mondial este produs doar dup\u0103 ce unii arhitec\u021bi au proiectat cl\u0103dirile pentru to\u021bi ceilal\u021bi, oameni, organiza\u021bii \u0219i guverne care au vrut s\u0103 investeasc\u0103. <\/strong><\/p>\n\n\n\n<p><strong>Vezi imaginea de ansamblu?<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">Cum g\u00e2ndesc clien\u021bii arhitec\u021bilor<\/h2>\n\n\n\n<p>Acum, vreau s\u0103 fii atent. Imagina\u021bi-v\u0103 c\u0103 trebuie s\u0103 investi\u021bi o sum\u0103 considerabil\u0103 pentru a construi ceva. Nu conteaz\u0103 ce: o cas\u0103 pe care o vei pl\u0103ti pentru ea \u00een urm\u0103toarele dou\u0103 sau trei decenii, sau o cl\u0103dire mai mare, care cost\u0103 c\u00e2teva milioane. Care ar fi preocup\u0103rile tale?<\/p>\n\n\n\n<p>Chiar dac\u0103 e\u0219ti arhitect \u0219i \u0219tii multe despre proiectare \u0219i construc\u021bii, care ar fi prima ta preocupare? C\u00e2t de bune sunt rand\u0103rile? Software-ul CAD\/BIM pe care l-a\u021bi folosi pentru a proiecta? Dac\u0103 arhitec\u021bii au o \u201ecompanie premiat\u0103\u201d sau dac\u0103 sunt certifica\u021bi LEED?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<p>Pun pariu c\u0103 \u021bi-ar p\u0103sa cel mai mult de banii pe care urmeaz\u0103 s\u0103-i investe\u0219ti. Sau pierde. Sau c\u00e2\u0219tiga. <\/p>\n\n\n\n<p>Dac\u0103 ai de g\u00e2nd s\u0103 construie\u0219ti o locuin\u021b\u0103 pentru familia dumneavoastr\u0103, sau s\u0103 construie\u0219ti, toat\u0103 aten\u021bia ta se va concentra asupra planului de investi\u021bii. <\/p>\n\n\n\n<p>Ce ai de g\u00e2nd s\u0103 construie\u0219ti? Unde? C\u00e2t te va costa? C\u00e2t va dura? C\u00e2t timp va dura s\u0103 ob\u021bii o autoriza\u021bie de construire? C\u00e2t timp va dura finalizarea lucr\u0103rii? Cum o vei finan\u021ba? Care va fi rentabilitatea investi\u021biei tale? Cum po\u021bi optimiza costurile? Unde vei g\u0103si o bucat\u0103 de p\u0103m\u00e2nt? Cat va costa? Ar fi potrivit pentru investi\u021bia ta? Va fi o anumit\u0103 loca\u021bie adecvat\u0103 pentru dezvoltare? Care sunt codurile de ora\u0219? Exist\u0103 o pia\u021b\u0103 dispus\u0103 s\u0103 cumpere sau s\u0103 \u00eenchirieze?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing pentru arhitec\u021bi: cum identifici nevoile clien\u021bilor t\u0103i?<\/h3>\n\n\n\n<p>Nu o s\u0103 te \u00eentreb dac\u0103 am dreptate. \u0218tiu ca am. \u0218i tu \u0219tii asta.<br>Toate aceste \u00eentreb\u0103ri sunt previzibile. Mai \u0219tiu c\u00e2teva ceva despre arhitectur\u0103, cl\u0103diri \u0219i investi\u021bii. Am proiectat foarte mult \u0219i am sf\u0103tuit investitorii. <\/p>\n\n\n\n<p>Chiar nu ai crede ce \u00eentreb\u0103ri  pun oamenii obi\u0219nui\u021bi. Aceia care construiesc.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Nici un poten\u021bial client nu te caut\u0103 pe tine!<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Ei caut\u0103 informa\u021bii despre viitorul lor proiect<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Problema este c\u0103 nimeni nu te caut\u0103 pe tine. Asta am \u00eenv\u0103\u021bat prin metoda cea mai grea.  <strong><a href=\"https:\/\/www.marketing-for-architects.com\/ro\/google-search-arhitect\/\">Ei nu caut\u0103 un arhitect<\/a><\/strong>, ei caut\u0103 informa\u021bii. Astfel, ei nu dau de tine.<br>Ce informa\u021bii caut\u0103? Tocmai am spus-o, sunt \u00eengrijora\u021bi, caut\u0103 informa\u021bii la problema pe care o au, aceea c\u0103 trebuie s\u0103 construiasc\u0103. Sunt interesa\u021bi de solu\u021bii. Am\u00e2ndoi \u0219tim c\u0103 e\u0219ti solu\u021bia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Totu\u0219i, ei nu te caut\u0103. Acum, va trebui s\u0103-i g\u0103se\u0219ti tu pe ei. Acesta este marketing. \u00cen acest caz, acesta este marketingul pentru arhitec\u021bi.<br>Avatarul t\u0103u de marketing, persona ta, ar trebui s\u0103 fie expertul care r\u0103spunde la toate aceste \u00eentreb\u0103ri pe care un viitor client \u0219i investitor trebuie s\u0103 ob\u021bin\u0103 r\u0103spunsuri pentru a-\u0219i construi visul.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide tw-cols-card tw-cols-card-shadow tw-stretched-media is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:50%;flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/Marketing-pentru-arhitecti.jpg\" alt=\"Marketing pentru arhitec\u021bi - Studiu de pia\u021b\u0103\" class=\"wp-image-828\" srcset=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/Marketing-pentru-arhitecti.jpg 600w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/Marketing-pentru-arhitecti-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing pentru arhitec\u021bi, o cercetare de pia\u021b\u0103 folosind actualii clien\u021bi<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:50%;flex-basis:50%\">\n<p>Nu m\u0103 a\u0219tept s\u0103 ai \u00eencredere \u00een mine. Po\u021bi face propriul experiment. <\/p>\n\n\n\n<p>Invit\u0103 unul sau doi fo\u0219ti clien\u021bi la o cafea. <\/p>\n\n\n\n<p>Roag\u0103-i s\u0103-\u021bi spun\u0103 care au fost preocup\u0103rile lor c\u00e2nd au decis s\u0103 \u00eenceap\u0103 proiectul vostru. \u00centreab\u0103-i dac\u0103, cum \u0219i c\u00e2nd l-eai oferit r\u0103spunsurile potrivite.<\/p>\n\n\n\n<p>Cel mai probabil, au avut \u00eentreb\u0103ri la care puteai r\u0103spunde cu u\u0219urin\u021b\u0103, dar nu \u021bi le-au pus. \u0218tiau c\u0103 po\u021bi ajuta? Nu voiau s\u0103 te deranjeze?<\/p>\n\n\n\n<p>\u00centreab\u0103-i! <\/p>\n\n\n\n<p>Aceasta ar fi <strong>prima ta cercetare de marketing<\/strong>. Pun pariu c\u0103 vei fi uimit s\u0103 afli ce servicii au apreciat cel mai mult!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide tw-cols-card tw-cols-card-shadow is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Clien\u021bii unui arhitect<\/h3>\n\n\n\n<p>Pentru majoritatea oamenilor, construirea a ceva este o mare problem\u0103. \u00cenainte de a \u00eencepe, ei \u00eencearc\u0103 s\u0103 ob\u021bin\u0103 informa\u021bii despre aceste probleme. <\/p>\n\n\n\n<p>Da, ei v\u0103d toate acestea ca pe o problem\u0103, o problem\u0103 pe care trebuie s\u0103 o rezolve. Ei fac asta \u00eenainte de a \u00eencepe s\u0103 caute un arhitect.<\/p>\n\n\n\n<p> Abia dup\u0103 ce au r\u0103spunsurile, vor c\u0103uta o firm\u0103 de arhitectur\u0103 LEED, premiat\u0103, dac\u0103 nu caut\u0103 direct un constructor sau o firm\u0103 de management de proiect.<\/p>\n\n\n\n<p>Sau un arhitect ieftin.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Marketing pentru arhitec\u021bi 101: Cine sunt poten\u021bialii t\u0103i clien\u021bi?<\/h4>\n\n\n\n<p>Prima sarcin\u0103 pentru demersul t\u0103u de marketing este s\u0103-\u021bi identifici poten\u021bialii clien\u021bi. <\/p>\n\n\n\n<p>Clien\u021bii unui arhitect sunt de trei tipuri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00cen primul r\u00e2nd, este <strong>clientul care are deja experien\u021b\u0103<\/strong>. A construit deja ceva. \u0218tie ce face!<\/li>\n\n\n\n<li>Al doilea doar se g\u00e2nde\u0219te s\u0103 fac\u0103 asta.<\/li>\n\n\n\n<li>Cel de-al treilea nici m\u0103car nu fantazeaz\u0103. Are deja \u00een plan s\u0103 cumpere o cas\u0103, sau s\u0103 \u00eenchirieze ni\u0219te spa\u021bii de birouri. \u00cen\u021belegi ideea.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Poten\u021bialii clien\u021bi caut\u0103 informa\u021bii online<\/h2>\n\n\n\n<p>O alt\u0103 veste bun\u0103 este c\u0103 tr\u0103im \u00een secolul 21. <\/p>\n\n\n\n<p>C\u00e2nd cineva are o problem\u0103 sau se confrunt\u0103 cu o provocare, r\u0103spunsurile sunt acolo, trebuie doar s\u0103 cau\u021bi informa\u021biile disponibile. Facem asta tot timpul, chiar dac\u0103 cump\u0103r\u0103m o ma\u0219in\u0103, c\u0103ut\u0103m probleme de s\u0103n\u0103tate sau un restaurant. <\/p>\n\n\n\n<p>Dar, ei nu te caut\u0103 pe tine! Nu caut\u0103 un arhitect!<br>Sa nu ui\u021bi asta!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:50%;flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-style-tw-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/Marketing-pentru-arhitecti-cum-sa-ajuti-clientii-1.jpg\" alt=\"\" class=\"wp-image-826\" srcset=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/Marketing-pentru-arhitecti-cum-sa-ajuti-clientii-1.jpg 600w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2023\/12\/Marketing-pentru-arhitecti-cum-sa-ajuti-clientii-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:50%;flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Clien\u021bii au nevoie de ajutor. Tu, arhitectul, \u00eei po\u021bi ajuta<\/h2>\n\n\n\n<p>\u00cen zona ta exist\u0103 sute, poate mii de poten\u021biali clien\u021bi. \u00cen afar\u0103 de ei, sunt \u0219i mai mul\u021bi cei care nu \u0219tiu c\u0103 ar putea fi o solu\u021bie pentru ei s\u0103 construiasc\u0103. Majoritatea dintre ei vor fi cu pl\u0103cere clien\u021bii t\u0103i. Dar ei nu \u0219tiu c\u00e2t de mult \u00eei po\u021bi ajuta. Dac\u0103 ar fi \u0219tiut, te-ar c\u0103uta.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nimeni nu te caut\u0103 pe tine!<\/p>\n\n\n\n<p>Viitorul t\u0103u client caut\u0103 informa\u021bii. <\/p>\n\n\n\n<p>\u0218tii ce caut\u0103. \u00cencearc\u0103 din greu s\u0103 g\u0103seasc\u0103 solu\u021bii pentru \u00eentreb\u0103rile pe care \u0219i \u021bi le-ai pune dac\u0103 ai fi \u00een locul lor. Sunt \u00eengrijora\u021bi de succesul investi\u021biilor lor viitoare. Nici m\u0103car nu s-au hot\u0103r\u00e2t s\u0103 fac\u0103 investi\u021biile.<\/p>\n\n\n\n<p>Nimeni nu te caut\u0103. Viitorul t\u0103u client caut\u0103 informa\u021bii.<br>\u0218tii ce caut\u0103. \u00cencearc\u0103 din greu s\u0103 g\u0103seasc\u0103 solu\u021bii pentru \u00eentreb\u0103rile pe care \u0219i \u021bi le-ai pune dac\u0103 ai fi \u00een locul lor. Sunt \u00eengrijora\u021bi de succesul investi\u021biilor lor viitoare. Nici m\u0103car nu s-au hot\u0103r\u00e2t s\u0103 fac\u0103 investi\u021biile.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Arhitec\u021bii sunt cei mai califica\u021bi s\u0103-i ajute.<br>Exist\u0103, de asemenea, ni\u0219te clien\u021bi rari care \u0219tiu ce au de f\u0103cut. Sunt profesioni\u0219ti. Ei cunosc costurile, codurile \u0219i procedurile. Ei \u0219tiu c\u00e2t de importante sunt serviciile arhitec\u021bilor. Cel mai probabil lucreaz\u0103 deja cu arhitec\u021bi, au selectat c\u00e2teva companii de arhitectur\u0103.<\/p>\n\n\n\n<p>\u00cen c\u0103utarea acestor clien\u021bi profesioni\u0219ti este posibil. Dar este urm\u0103torul nivel. \u00centr-unul din primele paragrafe, am spus c\u0103 oamenii trebuie s\u0103 construiasc\u0103. O popula\u021bie din ce \u00een ce mai mare are nevoie din ce \u00een ce mai mult de case, din ce \u00een ce mai multe locuri de munc\u0103, cump\u0103r\u0103turi, educa\u021bie, men\u021binerea s\u0103n\u0103t\u0103\u021bii, educa\u021bie, distrac\u021bie\u2026 Multe dintre aceste cl\u0103diri au nevoie de renovare, reamenajare \u0219i \u00eenlocuire constant\u0103. Pentru toate aceste opera\u021biuni, grupuri de oameni \u00een continu\u0103 schimbare trebuie s\u0103 ia deciziile de a \u00eencredin\u021ba arhitec\u021bilor s\u0103 realizeze proiectele necesare.<\/p>\n\n\n\n<p>O parte considerabil\u0103 dintre ei caut\u0103 chiar acum, online, pentru a ob\u021bine informa\u021biile de care au nevoie pentru a lua decizii informate.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:100%;flex-basis:100%\">\n<p>Ceea ce nu ni se spune \u00een \u0219colile de arhitectur\u0103 este c\u0103 nu arhitec\u021bii sunt cei care construiesc.<\/p>\n\n\n\n<p>Arhitec\u021bii faciliteaz\u0103 aceste activit\u0103\u021bi. <\/p>\n\n\n\n<p>Oamenii au nevoie de cl\u0103diri. Al\u021bi oameni sunt dispu\u0219i s\u0103-\u0219i asume riscul de a oferi aceste cl\u0103diri. Arhitec\u021bii pur \u0219i simplu ajut\u0103 acest grup s\u0103 construiasc\u0103 pentru to\u021bi ceilal\u021bi.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">Ce este marketingul pentru arhitec\u021bi?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<p>Marketingul pentru arhitec\u021bi \u00eenseamn\u0103 \u00een\u021belegerea rolului nostru \u00een sistem. Este vorba despre \u00een\u021belegerea economiei. Este vorba despre \u00een\u021belegerea mecanismelor de luare a deciziilor, dar \u0219i despre managementul riscului, \u0219i etic\u0103.<br>Adesea, arhitec\u021bii spun pe site-urile lor cum vor schimba lumea prin design. \u00cenv\u0103\u021b\u0103m asta \u00een \u0219colile de arhitectur\u0103. Dar nu cred c\u0103 este adev\u0103rat. Construim teatre pentru c\u0103 autorii scriu dram\u0103 \u0219i comedie, actorii joac\u0103 \u0219i oamenii vor s\u0103 vad\u0103 toate aceste pove\u0219ti uimitoare. Arhitec\u021bii au ajutat. \u00cens\u0103 publicul s-a adunat pe versantul unui deal grecesc mult timp \u00eenainte ca un arhitect s\u0103 se g\u00e2ndeasc\u0103 s\u0103-l proiecteze.<br>Marketingul pentru arhitec\u021bi ar trebui s\u0103 \u00eenceap\u0103 cu o umil\u0103 reconsiderare a misiunii noastre. Schimbarea nu vine din design, ci din dorin\u021ba de a ac\u021biona. Designul este instrumentul.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ideile care func\u021bioneaz\u0103 \u0219i oamenii care \u00ee\u0219i asum\u0103 riscurile pentru a le face s\u0103 func\u021bioneze sunt motoarele. \u00cei putem ajuta. \u00cei putem ajuta s\u0103 aib\u0103 succes \u0219i s\u0103 aduc\u0103 mai mult\u0103 valoare prin design.<\/p>\n\n\n\n<p>O cl\u0103dire este mai mult dec\u00e2t suma pre\u021bului terenului, a materialelor de construc\u021bie, a pre\u021bului for\u021bei de munc\u0103, a costurilor taxelor \u0219i a taxelor. Sau, cel pu\u021bin, ar trebui s\u0103 fie.<\/p>\n\n\n\n<p>Nu este nimic mai important pentru investitori dec\u00e2t ob\u021binerea unei cl\u0103diri mult mai valoroase dec\u00e2t suma p\u0103r\u021bilor sale. Pentru fiecare proiect, ei au preocup\u0103ri specifice, c\u0103ut\u00e2nd r\u0103spunsuri la \u00eentreb\u0103ri specifice. Acesta este punctul special pe care arhitec\u021bii ar trebui s\u0103 \u00eel anticipeze \u0219i pentru care ar trebui s\u0103 se preg\u0103teasc\u0103.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<p>Te-ai \u00eentrebat vreodat\u0103 de ce 90% din c\u0103ut\u0103rile online sunt pe Google? <\/p>\n\n\n\n<p>Google \u00eentoarce rezultate valoroase pentru fiecare interogare. C\u00e2nd nu g\u0103se\u0219ti ceea ce vrei, \u00ee\u021bi nuan\u021bezi c\u0103utarea. Nu schimbi platforma, ci termenii de c\u0103utare. <\/p>\n\n\n\n<p>Exact a\u0219a fac \u0219i viitorii no\u0219tri clien\u021bi. Caut\u0103 informa\u021bii. Cu c\u00e2t afl\u0103 mai devreme \u00een acest proces de documentare informa\u021bii relevante despre preocup\u0103rile sale de la tine, <strong><a href=\"https:\/\/www.marketing-for-architects.com\/ro\/cum-sa-gasesti-proiecte-inaintea-altor-arhitecti\/\">cu at\u00e2t mai mari sunt \u0219ansele tale de a-i face tu proiectul<\/a><\/strong>.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Articole<\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-author alignwide tw-mt-8 tw-stretched-link tw-heading-size-medium is-style-tw-posts-card wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/7-crippling-mistakes-architects-do-promoting-themselves\/\">7 gre\u0219eli pe care arhitec\u021bii le fac promov\u00e2ndu-se<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><div class=\"wp-block-latest-posts__post-excerpt\">E greu de crezut ce gre\u0219eli de marketing fac arhitec\u021bii promov\u00e2ndu-se! Ideile noastre de\u00a0marketing\u00a0sunt cel pu\u021bin ciudate, deoarece creierul nostru&hellip;<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/cum-sa-nu-negociezi-pretul-proiectului\/\">Cum s\u0103 NU negociezi pre\u021bul proiectului<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><div class=\"wp-block-latest-posts__post-excerpt\">De c\u00e2te ori te-ai sim\u021bit optimist \u0219i plin de voie bun\u0103 pentru un nou proiect? Probabil cam de fiecare dat\u0103, nu? Dup\u0103 negocierea nici m\u0103car prea dur\u0103, ai aterizat pe p\u0103m\u00e2nt cu o bufnitur\u0103 grea? \nNu vei mai fi pus \u00een situa\u021bia de a fi umilit de cedarea disperat\u0103 de a nu pierde proiectul, dac\u0103 vei avea un client care nu este dispus s\u0103 renun\u021be la tine.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/de-ce-arhitectii-nu-atrag-clienti-cu-website-ul\/\">De ce arhitec\u021bii nu atrag clien\u021bi cu website-ul<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><div class=\"wp-block-latest-posts__post-excerpt\">Faptul c\u0103 arhitec\u021bii nu atrag clien\u021bi cu website-ul este acceptat ca o lege a naturii. Mul\u021bi colegi se resemneaz\u0103 c\u0103 nu reu\u0219esc s\u0103 atrag\u0103 noi clien\u021bi.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/google-search-arhitect\/\">Google Search: \u201earhitect\u201d<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><div class=\"wp-block-latest-posts__post-excerpt\">Pe net, poten\u021bialul client nu te caut\u0103 pe tine, arhitectul. Nu-l intereseaz\u0103 persoana ta, firma ta. El caut\u0103 informa\u021bii privind ceea ce vrea s\u0103 construiasc\u0103. <\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Marketing pentru arhitec\u021bi \/ Promovarea firmelor de arhitectur\u0103\" style=\"max-width:500px;max-height:331px;\" srcset=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura-1024x683.jpg 1024w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura-300x200.jpg 300w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura-768x512.jpg 768w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/promovarea-firmelor-de-arhitectura.jpg 1133w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/metode-traditionale-de-marketing-arhitectilor\/\">7 Metode tradi\u021bionale de marketing ale arhitec\u021bilor<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><div class=\"wp-block-latest-posts__post-excerpt\">\u0219i de ce aceste metode tradi\u021bionale de marketing ale arhitec\u021bilor nu mai func\u021bioneaz\u0103 at\u00e2t de bine<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/cum-sa-gasesti-proiecte-inaintea-altor-arhitecti\/\">Cum s\u0103 g\u0103se\u0219ti proiecte \u00eenaintea altor arhitec\u021bi<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><div class=\"wp-block-latest-posts__post-excerpt\">\u0218tiai c\u0103 po\u021bi s\u0103 iei un proiect \u00eenainte de a deveni un proiect? \u0218tiai c\u0103 majoritatea proiectelor a\u0219a se fac?\nCei care vor s\u0103 construiasc\u0103 vor c\u0103uta informa\u021bii despre ceea ce ei percep ca fiind o poten\u021bial\u0103 problem\u0103. <\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/Mistakes-Architects-Make-While-Promoting-Themselves.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"Ce gre\u0219eli fac arhitec\u021bii c\u00e2nd se promoveaz\u0103!\" style=\"max-width:500px;max-height:331px;\" srcset=\"https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/Mistakes-Architects-Make-While-Promoting-Themselves.webp 512w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/Mistakes-Architects-Make-While-Promoting-Themselves-300x300.webp 300w, https:\/\/www.marketing-for-architects.com\/ro\/wp-content\/uploads\/sites\/2\/2020\/01\/Mistakes-Architects-Make-While-Promoting-Themselves-150x150.webp 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/arhitectii-fac-greseli-in-marketing\/\">Ce Gre\u0219eli fac arhitec\u021bii c\u00e2nd se promoveaz\u0103<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><div class=\"wp-block-latest-posts__post-excerpt\">Arhitec\u021bii au idei de marketing cel pu\u021bin ciudate. \u00cen promovarea lor apar gre\u0219eli dup\u0103 gre\u0219eli care le distorsioneaz\u0103 mesajul dincolo de orice limit\u0103.\n\u00cen Rom\u00e2nia, cel pu\u021bin, arhitec\u021bii \u00ee\u0219i cultiv\u0103 o pl\u0103cere \u00een a-\u0219i critica clien\u021bii. Cuv\u00e2ntul beneficiar este peiorativ. Totu\u0219i, \u201ebeneficiarul\u201d este clientul nostru. Pe el ar trebui s\u0103-l convingem s\u0103 ne dea alte lucr\u0103ri.<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.marketing-for-architects.com\/ro\/hey-siri-am-nevoie-de-un-arhitect\/\">Hey, Siri, am nevoie de un arhitect!<\/a><div class=\"wp-block-latest-posts__post-author\">de Octavian Ungureanu<\/div><div class=\"wp-block-latest-posts__post-excerpt\">\u201eHey, Siri, am nevoie de un arhitect!\u201d Cineva va spune aceste cuvinte. C\u00e2te rezultate va \u00eentoarce Siri?10? 20? \nNu! \nUnul singur!<\/div><\/li>\n<\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uit\u0103 de marketingul pentru arhitec\u021bi! S\u0103 vorbim \u00eent\u00e2i despre arhitec\u021bi \u00cen primul r\u00e2nd, uit\u0103 de marketing. Uita\u021bi de sfaturile de marketing, strategiile de marketing \u0219i planurile de marketing. Pentru o vreme. S\u0103 ne concentr\u0103m asupra arhitec\u021bilor, companiilor de arhitectur\u0103 \u0219i, \u00eentr-o oarecare m\u0103sur\u0103, s\u0103 ne g\u00e2ndim la cine sunt clien\u021bii t\u0103i. Ai investit \u00eentr-un site&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-width.php","meta":{"footnotes":""},"class_list":["post-704","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing pentru Arhitec\u021bi<\/title>\n<meta name=\"description\" content=\"Marketing pentru arhitec\u021bi. 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