{"id":147,"date":"2024-06-04T14:41:20","date_gmt":"2024-06-04T14:41:20","guid":{"rendered":"https:\/\/www.marketing-for-architects.com\/fr\/?p=147"},"modified":"2024-06-04T15:31:30","modified_gmt":"2024-06-04T15:31:30","slug":"architecture-portfolio-helpful-content","status":"publish","type":"post","link":"https:\/\/www.marketing-for-architects.com\/fr\/architecture-portfolio-helpful-content\/","title":{"rendered":"Transformez votre portfolio d&rsquo;architecture en contenu utile"},"content":{"rendered":"<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.marketing-for-architects.com\/fr\/\">Marketing pour les Architectes<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Transformez votre portfolio d&rsquo;architecture en contenu utile<\/strong><\/span><\/span><\/div>\n\n\n<p>Le portfolio d&rsquo;architecture est la section la plus importante du site Web d&rsquo;un architecte ou d&rsquo;un cabinet. Il met en valeur les r\u00e9sultats de notre travail acharn\u00e9 et de notre talent.<\/p>\n\n\n\n<p>Les visiteurs de nos sites Web ne sont pas des architectes. Ils ne voient pas ce qui est \u00e9vident pour nous. Ils ne trouvent pas non plus les informations qu\u2019ils recherchent. Nous avons \u00e9galement des valeurs l\u00e9g\u00e8rement diff\u00e9rentes. Un projet prim\u00e9 est pour nous une confirmation de la qualit\u00e9 de la conception, mais pour eux, un signal d&rsquo;alarme en ce qui concerne les co\u00fbts de construction. Mais vous faites de votre portfolio l\u2019\u00e9pine dorsale de votre\u00a0<strong><a href=\"https:\/\/www.marketing-for-architects.com\/fr\/content-marketing\/\">marketing de contenu pour votre cabinet d\u2019architecture (content marketing)<\/a><\/strong>\u00a0!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le portfolio de votre cabinet d&rsquo;architecture peut-il envoyer le bon message aux visiteurs de votre site Web&nbsp;?<\/h2>\n\n\n\n<p>Une image vaut mille mots ! Vraiment ? Tous ces mots viennent pour la plupart de l\u2019esprit du spectateur. C&rsquo;est surtout un monologue. Le r\u00f4le de\u00a0votre\u00a0<strong><a href=\"https:\/\/www.marketing-for-architects.com\/fr\/\">marketing<\/a><\/strong>\u00a0est d\u2019en faire un dialogue.<\/p>\n\n\n\n<p>Pourquoi ne transformez-vous pas chaque page de projet en \u00e9tude de cas&nbsp;? Autrement dit, comment votre conception r\u00e9sout-elle les probl\u00e8mes&nbsp;? Quel est le parcours depuis l\u2019id\u00e9e jusqu\u2019\u00e0 cette superbe \u0153uvre d\u2019architecture&nbsp;?<\/p>\n\n\n\n<p>Est-il possible de faire \u00e7a?<\/p>\n\n\n\n<p>Les architectes apprennent quelque chose de nouveau \u00e0 chaque projet. Chaque projet est un nouvel ensemble de d\u00e9fis (probl\u00e8mes) que vous surmontez par conception (solutions). Tous les projets ne sont que des exercices pour nos muscles architecturaux.<\/p>\n\n\n\n<p>Une \u00e9tude de cas doit \u00e9voluer depuis les premi\u00e8res interactions avec vos clients jusqu&rsquo;aux moments o\u00f9 votre b\u00e2timent est termin\u00e9 et m\u00eame apr\u00e8s.<\/p>\n\n\n\n<p>Avez-vous estim\u00e9 les surfaces brutes de plancher lors des \u00e9tapes pr\u00e9liminaires ? Pourquoi n&rsquo;\u00e9crivez-vous pas un court article sur ce service que vous proposez&nbsp;? Avez-vous aid\u00e9 votre client \u00e0 choisir le terrain ? \u00c9cris le!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pages de projets \u00e9voluant dans le temps<\/h4>\n\n\n\n<p>La page du projet devrait commencer par vos magnifiques rendus. Plus tard, une fois le projet termin\u00e9, avec de superbes photos. Mais durant tout ce processus, il devrait agr\u00e9ger de plus en plus de contenus mettant en valeur votre implication et votre contribution ! Expliquez autant que possible le processus de prise de d\u00e9cision !<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.marketing-for-architects.com\/wp-content\/uploads\/2024\/05\/turn-your-portfolio-into-effective-marketing-content.jpg?resize=580%2C580&amp;ssl=1\" alt=\"Le portfolio d'architecture peut inclure des \u00e9tudes de cas, un contenu utile pour les clients potentiels et les visiteurs des sites Web.\" class=\"wp-image-4383\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Transformez chaque page de projet du portfolio de votre cabinet d&rsquo;architecture en une \u00e9tude de cas<\/h3>\n\n\n\n<p>Documenter chaque \u00e9tape de la conception n&rsquo;est pas tr\u00e8s difficile. Environ une heure par semaine suffirait. Illustrez ce processus avec des croquis, des graphiques, des plans, des images, des rendus, des vid\u00e9os et des fiches techniques&nbsp;!<\/p>\n\n\n\n<p>Liez chacune de ces publications \u00e0 la page du projet, \u00e0 la cat\u00e9gorie du projet, aux pages des services, aux pages des membres de l&rsquo;\u00e9quipe, etc.&nbsp;!<\/p>\n\n\n\n<p>Chacun de ces postes est une opportunit\u00e9. C&rsquo;est l&rsquo;occasion de parler de votre projet, de vos services, de votre personnel, de vos collaborateurs externes, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.marketing-for-architects.com\/wp-content\/uploads\/2024\/05\/turn-your-portfolio-into-effective-marketing-content-b2b.jpg?resize=580%2C580&amp;ssl=1\" alt=\"Le portefeuille d'architecture peut montrer comment les cabinets d'architecture aident les clients \u00e0 construire leurs projets.\" class=\"wp-image-4385\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Exemple de contenu utile sur une page de projet<\/h3>\n\n\n\n<p>Permettez-moi de donner un exemple. Vous visitez le chantier. Le b\u00e9ton doit \u00eatre coul\u00e9 dans les fondations.<\/p>\n\n\n\n<p>En r\u00e9digeant un petit rapport sur cette phase, vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lien vers des articles plus importants sur votre site Web sur\u00a0:\n<ul class=\"wp-block-list\">\n<li>Contr\u00f4le de qualit\u00e9<\/li>\n\n\n\n<li>travail concret<\/li>\n\n\n\n<li>projet structurel<\/li>\n\n\n\n<li>importance de la surveillance du chantier<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u00c9num\u00e9rez les personnes et les entreprises impliqu\u00e9es\u00a0:\n<ul class=\"wp-block-list\">\n<li>Membres de l&rsquo;\u00e9quipe, cr\u00e9ant un lien vers chacune de leurs pages.<\/li>\n\n\n\n<li>Ing\u00e9nieurs structure et MEP, \u00e9galement en lien.<\/li>\n\n\n\n<li>Entreprise de construction et son personnel<\/li>\n\n\n\n<li>Fournisseurs<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Calendrier de construction, d\u00e9fis de l\u2019\u00e9tape de construction sp\u00e9cifique et travaux<\/li>\n\n\n\n<li>Quels d\u00e9fis les ing\u00e9nieurs en structure ont-ils surmont\u00e9s lors de la conception des fondations\u00a0? Pourquoi ont-ils choisi une solution sp\u00e9cifique ?<\/li>\n\n\n\n<li>Comment la conception de l\u2019architecture a-t-elle facilit\u00e9 ou conduit \u00e0 cette solution\u00a0?<\/li>\n<\/ul>\n\n\n\n<p>Pourquoi de telles informations pourraient-elles int\u00e9resser d\u2019autres clients potentiels&nbsp;?<\/p>\n\n\n\n<p>Tout d\u2019abord, cela montre votre implication dans le projet. Cela renvoie \u00e9galement \u00e0 d\u2019autres ressources d\u2019une grande importance pour tout client, professionnel ou particulier. Cela leur donne des indications sur la complexit\u00e9 de la conception architecturale, de la construction et du processus d&rsquo;investissement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regroupez les articles courts li\u00e9s au projet sur chaque page de projet du portefeuille de votre cabinet d&rsquo;architecture.<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide is-style-tw-hard-shadow\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.marketing-for-architects.com\/wp-content\/uploads\/2023\/12\/Architecture-Portfolio-Project-Page-with-Short-Posts.png?resize=580%2C580&amp;ssl=1\" alt=\"Portfolio d'architecture\u00a0: exemple de la fa\u00e7on dont une page de projet peut se transformer en une histoire continue du projet, y compris les services fournis, des informations utiles, des histoires de construction, des personnes, des t\u00e9moignages, etc.\" class=\"wp-image-3743\"\/><\/figure>\n\n\n\n<p>L&rsquo;agr\u00e9gation de ces publications sur une page de projet transforme votre morceau de portfolio en une histoire. Une histoire raconte bien plus que des images.<\/p>\n\n\n\n<p>Si vous terminez cette histoire par une r\u00e9compense importante, c\u2019est encore mieux ! Sinon, qui s\u2019en soucie ? Le prix sera le prochain projet, la prochaine exp\u00e9rience, le prochain client.<\/p>\n\n\n\n<p>Nos clients ne veulent pas d&rsquo;un projet d&rsquo;architecture. Ils veulent construire. Dans de trop nombreux cas, les architectes sont impos\u00e9s par la bureaucratie.<\/p>\n\n\n\n<p>En racontant l&rsquo;histoire, vous dites que les architectes ne sont pas un co\u00fbt, mais le partenaire le plus important d&rsquo;un client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilisez les balises et les cat\u00e9gories de WordPress<\/h3>\n\n\n\n<p>Heureusement,\u00a0<strong><a href=\"https:\/\/www.marketing-for-architects.com\/fr\/wordpress-architects-websites\/\">les sites WordPress<\/a><\/strong>\u00a0vous permettent de le faire. Une seule publication peut \u00e9galement inclure de nombreuses autres publications s\u00e9lectionn\u00e9es par cat\u00e9gorie ou par balises.<\/p>\n\n\n\n<p>Une page de projet peut \u00eatre chang\u00e9e d&rsquo;une cat\u00e9gorie \u00e0 une autre. Vous pouvez commencer par&nbsp;<strong>Travail en cours<\/strong>&nbsp;, puis&nbsp;<strong>Projets non construits<\/strong>&nbsp;, puis&nbsp;<strong>Projets construits<\/strong>&nbsp;.<\/p>\n\n\n\n<p>Une telle strat\u00e9gie\u00a0<strong><a href=\"https:\/\/www.marketing-for-architects.com\/fr\/content-marketing\/\">de marketing de contenu<\/a><\/strong>\u00a0aide \u00e0 cr\u00e9er une structure de liens internes solide. Une page de projet re\u00e7oit des dizaines de liens, gagnant en autorit\u00e9.<\/p>\n\n\n\n<p>Ces articles courts peuvent \u00eatre ajout\u00e9s \u00e0 de nombreuses autres cat\u00e9gories, telles que Actualit\u00e9s, Supervision de site (Service), Fondations, Membres de l&rsquo;\u00e9quipe, etc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Une solide structure de links internes sur votre site Web augmente votre score SEO<\/h4>\n\n\n\n<p>Une structure de liens internes solide permet aux visiteurs de passer plus de temps sur votre page Web. Cela r\u00e9duit votre taux de rebond, et c&rsquo;est un indice pour Google que votre page Web est utile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le portefeuille de votre cabinet d&rsquo;architecture. Structure, liens internes et \u00e9volution temporelle<\/h2>\n\n\n\n<p>Le portefeuille d\u2019un cabinet d\u2019architecture peut \u00eatre structur\u00e9 sur plusieurs crit\u00e8res :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Types de projets \u2013 r\u00e9sidentiels, commerciaux, etc.<\/li>\n\n\n\n<li>Ann\u00e9es<\/li>\n\n\n\n<li>Construit -Non construit, conception termin\u00e9e, conception en cours, etc.<\/li>\n\n\n\n<li>Taille<\/li>\n\n\n\n<li>Services fournis<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p>Une page de projet (article) peut \u00eatre dans de nombreuses cat\u00e9gories. Au fur et \u00e0 mesure que le statut du projet \u00e9volue, vous pouvez le d\u00e9placer d&rsquo;une cat\u00e9gorie \u00e0 une autre. Une fois la conception termin\u00e9e, d\u00e9cochez la case Conception en cours sur Non construit, puis sur Actuellement en construction et enfin sur Construit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Articles courts agr\u00e9g\u00e9s<\/h3>\n\n\n\n<p>Disons que vous fournissez des \u00e9tudes de faisabilit\u00e9 \u00e0 vos clients. C&rsquo;est un excellent service, de la plus haute importance pour les d\u00e9veloppeurs.<\/p>\n\n\n\n<p>Ainsi, un article d\u00e9crivant votre \u00e9tude de faisabilit\u00e9 pour le projet X peut \u00eatre regroup\u00e9 sur plusieurs autres pages&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La page du service<\/li>\n\n\n\n<li>La page du projet<\/li>\n\n\n\n<li>La page Actualit\u00e9s<\/li>\n<\/ul>\n\n\n\n<p>La page de ce service serait li\u00e9e \u00e0 la page du projet et \u00e0 la page du service.<\/p>\n\n\n\n<p>Il n\u2019y a aucune limite quant \u00e0 la mani\u00e8re de regrouper ces publications. Il peut \u00e9galement \u00eatre affich\u00e9 sur les pages de chaque membre de l&rsquo;\u00e9quipe.<\/p>\n\n\n\n<p>Apprenez-en davantage sur\u00a0<strong><a href=\"https:\/\/www.marketing-for-architects.com\/fr\/\">le marketing pour les architectes<\/a><\/strong>\u00a0et\u00a0<strong><a href=\"https:\/\/www.marketing-for-architects.com\/fr\/content-marketing\/\">le marketing de contenu pour les cabinets d\u2019architecture<\/a><\/strong>\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le portfolio d&rsquo;architecture est la section la plus importante du site Web d&rsquo;un architecte ou d&rsquo;un cabinet. Il met en valeur les r\u00e9sultats de notre travail acharn\u00e9 et de notre talent. Les visiteurs de nos sites Web ne sont pas des architectes. Ils ne voient pas ce qui est \u00e9vident pour nous. Ils ne trouvent&hellip;<\/p>\n","protected":false},"author":1,"featured_media":165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tw-meta-no-icon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformez votre portfolio d&#039;architecture en contenu utile - Marketing pour les architectes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketing-for-architects.com\/fr\/architecture-portfolio-helpful-content\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformez votre portfolio d&#039;architecture en contenu utile - Marketing pour les architectes\" \/>\n<meta property=\"og:description\" content=\"Le portfolio d&rsquo;architecture est la section la plus importante du site Web d&rsquo;un architecte ou d&rsquo;un cabinet. Il met en valeur les r\u00e9sultats de notre travail acharn\u00e9 et de notre talent. Les visiteurs de nos sites Web ne sont pas des architectes. Ils ne voient pas ce qui est \u00e9vident pour nous. 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