{"version":"1.0","provider_name":"Marketing pour les architectes","provider_url":"https:\/\/www.marketing-for-architects.com\/fr","author_name":"Octavian Ungureanu","author_url":"https:\/\/www.marketing-for-architects.com\/fr\/author\/admin\/","title":"Les \u201dpain points\u201d des clients - Marketing pour les architectes","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"y2Gy1Iu5Oo\"><a href=\"https:\/\/www.marketing-for-architects.com\/fr\/architects-clients-pain-points\/\">Les \u201dpain points\u201d des clients<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.marketing-for-architects.com\/fr\/architects-clients-pain-points\/embed\/#?secret=y2Gy1Iu5Oo\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Les \u201dpain points\u201d des clients\u00a0\u00bb &#8212; Marketing pour les architectes\" data-secret=\"y2Gy1Iu5Oo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.marketing-for-architects.com\/fr\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.marketing-for-architects.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/06\/architects-help-clients-problems-512px.webp","thumbnail_width":512,"thumbnail_height":512,"description":"Quels sont les \u201epain points\u201d (points douloureux) des clients ? Les \u201epain points\u201d (points douloureux) sont un concept marketing d\u00e9finissant les obstacles dans un processus d&rsquo;achat, v\u00e9cus par les clients comme des probl\u00e8mes, des frustrations ou des probl\u00e8mes g\u00eanants.\u00a0Le r\u00f4le du marketing\u00a0est de les transformer en opportunit\u00e9s pour les architectes et les cabinets d&rsquo;architecture dans&hellip;"}