{"id":278,"date":"2024-06-02T13:50:08","date_gmt":"2024-06-02T13:50:08","guid":{"rendered":"https:\/\/www.marketing-for-architects.com\/es\/?p=278"},"modified":"2024-06-02T16:47:10","modified_gmt":"2024-06-02T16:47:10","slug":"architecture-portfolio-helpful-content","status":"publish","type":"post","link":"https:\/\/www.marketing-for-architects.com\/es\/architecture-portfolio-helpful-content\/","title":{"rendered":"\u00a1Convierta su portafolio de arquitectura en contenido \u00fatil!"},"content":{"rendered":"<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.marketing-for-architects.com\/es\/\">Marketing para Arquitectos<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>\u00a1Convierta su portafolio de arquitectura en contenido \u00fatil!<\/strong><\/span><\/span><\/div>\n\n\n<p>El portafolio de arquitectura es la secci\u00f3n m\u00e1s importante del <a href=\"https:\/\/www.marketing-for-architects.com\/es\/architects-websites-should-attract-clients\/\">sitio web<\/a> de un arquitecto o estudio. Muestra los resultados de nuestro arduo trabajo y talento.<\/p>\n\n\n\n<p>Los visitantes de nuestros sitios web no son arquitectos. No ven lo que es obvio para nosotros. Tampoco pueden encontrar la informaci\u00f3n que buscan. Tambi\u00e9n tenemos valores ligeramente diferentes. Un proyecto premiado para nosotros es una confirmaci\u00f3n de la calidad del dise\u00f1o, pero para ellos es una se\u00f1al de alerta en cuanto a los costes de construcci\u00f3n. \u00a1Pero usted convierte su cartera en la columna vertebral del\u00a0<strong><a href=\"https:\/\/www.marketing-for-architects.com\/es\/content-marketing\/\">marketing de contenidos para su empresa de arquitectura<\/a><\/strong>\u00a0!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPuede el portafolio de su estudio de arquitectura enviar el mensaje correcto a los visitantes de su sitio web?<\/h2>\n\n\n\n<p>\u00a1El valor de una imagen vale m\u00e1s que mil palabras! \u00bfLo es? Todas estas palabras provienen en su mayor\u00eda de la mente del espectador. Es m\u00e1s que nada un mon\u00f3logo. El papel de\u00a0su\u00a0<strong><a href=\"https:\/\/www.marketing-for-architects.com\/es\/\">marketing<\/a><\/strong>\u00a0es convertirlo en un di\u00e1logo.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 no convierte cada p\u00e1gina del proyecto en un estudio de caso? Es decir, \u00bfc\u00f3mo resuelve su dise\u00f1o los problemas? \u00bfCu\u00e1l es el viaje desde la idea hasta esta impresionante pieza de arquitectura?<\/p>\n\n\n\n<p>\u00bfEs posible hacer eso?<\/p>\n\n\n\n<p>Los arquitectos aprenden algo nuevo con cada proyecto. Cada proyecto es un nuevo conjunto de desaf\u00edos (problemas) que se superan mediante el dise\u00f1o (soluciones). Todos los proyectos no son m\u00e1s que ejercicios para nuestros m\u00fasculos arquitect\u00f3nicos.<\/p>\n\n\n\n<p>Un estudio de caso tiene que evolucionar desde las primeras interacciones con sus clientes hasta los momentos en que su edificio est\u00e1 terminado e incluso despu\u00e9s.<\/p>\n\n\n\n<p>\u00bfEstim\u00f3 la superficie bruta durante las etapas preliminares? \u00bfPor qu\u00e9 no escribes un breve art\u00edculo sobre este servicio que ofreces? \u00bfAyudaste a tu cliente a elegir el terreno? \u00a1Escr\u00edbelo!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">P\u00e1ginas de proyectos que evolucionan en el tiempo<\/h4>\n\n\n\n<p>La p\u00e1gina del proyecto deber\u00eda comenzar con tus hermosos renderizados. M\u00e1s tarde, cuando el proyecto est\u00e9 terminado, con excelentes fotograf\u00edas. \u00a1Pero durante todo este proceso, deber\u00eda agregar m\u00e1s y m\u00e1s contenido que muestre su participaci\u00f3n y contribuci\u00f3n! \u00a1Explique tanto como sea posible el proceso de toma de decisiones!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.marketing-for-architects.com\/wp-content\/uploads\/2024\/05\/turn-your-portfolio-into-effective-marketing-content.jpg?resize=580%2C580&amp;ssl=1\" alt=\"El portafolio de arquitectura puede incluir estudios de casos, un contenido \u00fatil para clientes potenciales y visitantes de sitios web.\" class=\"wp-image-4383\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Convierta cada p\u00e1gina de proyecto del portafolio de su estudio de arquitectura en un caso de estudio<\/h3>\n\n\n\n<p>Documentar cada paso del dise\u00f1o no es muy dif\u00edcil. Aproximadamente una hora semanal ser\u00eda suficiente. \u00a1Ilustre este proceso con bocetos, gr\u00e1ficos, planos, im\u00e1genes, representaciones, videos y hojas de datos!<\/p>\n\n\n\n<p>Vincula cada una de estas publicaciones a la p\u00e1gina del proyecto, a la categor\u00eda del proyecto, a las p\u00e1ginas de servicios, a las p\u00e1ginas de los miembros del equipo, etc.<\/p>\n\n\n\n<p>Cada uno de estos puestos es una oportunidad. Es una oportunidad para contar sobre tu proyecto, tus servicios, tu personal, tus colaboradores externos, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.marketing-for-architects.com\/wp-content\/uploads\/2024\/05\/turn-your-portfolio-into-effective-marketing-content-b2b.jpg?resize=580%2C580&amp;ssl=1\" alt=\"El portafolio de arquitectura puede mostrar c\u00f3mo los estudios de arquitectura ayudan a los clientes a construir sus proyectos.\" class=\"wp-image-4385\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ejemplo de contenido \u00fatil en la p\u00e1gina de un proyecto.<\/h3>\n\n\n\n<p>D\u00e9jame ejemplificar. Visitas el sitio de construcci\u00f3n. Hay que verter hormig\u00f3n en los cimientos.<\/p>\n\n\n\n<p>Escribiendo un peque\u00f1o informe sobre esta fase, podr\u00e1s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enlace a art\u00edculos m\u00e1s grandes en su sitio web sobre:\n<ul class=\"wp-block-list\">\n<li>control de calidad<\/li>\n\n\n\n<li>trabajos concretos<\/li>\n\n\n\n<li>proyecto estructural<\/li>\n\n\n\n<li>importancia de la supervisi\u00f3n del sitio<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Enumere las personas y empresas involucradas:\n<ul class=\"wp-block-list\">\n<li>Miembros del equipo, enlazando a cada una de sus p\u00e1ginas.<\/li>\n\n\n\n<li>Ingenieros estructurales y MEP, tambi\u00e9n vinculando.<\/li>\n\n\n\n<li>Empresa constructora y su personal.<\/li>\n\n\n\n<li>Proveedores<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Cronograma de construcci\u00f3n, desaf\u00edos de la etapa constructiva espec\u00edfica y obras<\/li>\n\n\n\n<li>\u00bfQu\u00e9 desaf\u00edos superaron los ingenieros estructurales al dise\u00f1ar los cimientos? \u00bfPor qu\u00e9 eligieron una soluci\u00f3n espec\u00edfica?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo el dise\u00f1o arquitect\u00f3nico facilit\u00f3 o condujo a esta soluci\u00f3n?<\/li>\n<\/ul>\n\n\n\n<p>\u00bfPor qu\u00e9 dicha informaci\u00f3n ser\u00eda de inter\u00e9s para otros clientes potenciales?<\/p>\n\n\n\n<p>En primer lugar, esto demuestra su implicaci\u00f3n en el proyecto. Esto tambi\u00e9n enlaza con otros recursos de gran importancia para cualquier cliente, profesional o particular. Les da pistas sobre la complejidad del dise\u00f1o arquitect\u00f3nico, la construcci\u00f3n y el proceso de inversi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El portafolio de arquitectura es la secci\u00f3n m\u00e1s importante del sitio web de un arquitecto o estudio. Muestra los resultados de nuestro arduo trabajo y talento. Los visitantes de nuestros sitios web no son arquitectos. No ven lo que es obvio para nosotros. Tampoco pueden encontrar la informaci\u00f3n que buscan. Tambi\u00e9n tenemos valores ligeramente diferentes.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tw-meta-no-icon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Convierta su portafolio de arquitectura en contenido \u00fatil! | Marketing para Arquitectos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketing-for-architects.com\/es\/architecture-portfolio-helpful-content\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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